Replying to Viator reviews
On Viator, a management response is your public reply to a guest's review, shown below it on your product page. Word of Tour drafts each Viator reply in the guest's language, within 1,000 characters and without links, emails or phone numbers. You paste it into your Viator supplier account and send it yourself.
Viator reply rules at a glance
| Rule | What Viator says | What Word of Tour does |
|---|---|---|
| Reply length | Not published in Viator's operator guides | Drafts stay within 1,000 characters |
| Links | Not published in Viator's operator guides | Leaves links out and flags any you add |
| Emails and phone numbers | Not published in Viator's operator guides | Leaves them out and flags any you add |
| Who sends the reply | The operator; the response shows below the review | You do: Word of Tour copies the reply and opens your Viator supplier account |
"Viator says" covers only its own help pages, listed under Sources. Word of Tour's limits are the ones its reply editor checks.
What Viator's own guidance says
- A management response is a direct reply to a review, shown below it on your product page. [1]
- In a Tripadvisor study with Ipsos MORI that Viator cites, 63% of respondents said they're more likely to book an experience whose owner responds to most reviews. [1]
- Leave at least one management response among your 10 most recent reviews. [2]
- Write a draft first, reply promptly, and keep a polite, professional tone, even when you disagree with the review. [2]
- Responses can be found by search engines, so try not to repeat a negative point from the review. [2]
How Word of Tour works with Viator
- 1 A rule in Gmail or Outlook forwards Viator's "new review" emails to your Word of Tour address, so each review lands in one inbox with your other platforms.
- 2 Each review comes with a reply drafted in the guest's language, within 1,000 characters and without links, emails or phone numbers. You read it and adjust it; the editor flags anything that breaks these rules.
- 3 Word of Tour doesn't post to Viator for you. One click copies the reply and opens your Viator supplier account, where you paste it and send it.
Questions
Where do Viator review replies appear?
Below the guest's review on your Viator product page, where future guests see it too. Viator calls these replies management responses.
Which Viator reviews should I reply to?
Viator's operator guide suggests leaving at least one management response among your 10 most recent reviews, and not shying away from negative ones. Whether to answer every review is your call.
Does Viator publish a character limit for replies?
Not in the operator guides linked on this page. Word of Tour keeps Viator drafts within 1,000 characters.
Can Word of Tour post replies to Viator for me?
Not today. Word of Tour has no way to post replies to Viator yet. One click copies your reply and opens your Viator supplier account, where you paste it and send it.
How do Viator reviews reach Word of Tour?
By email forwarding. You set a rule in Gmail or Outlook that forwards Viator's "new review" emails to your Word of Tour address. Each review then shows up in your inbox with a drafted reply.
Sources
- [1] The Power of Responding to Reviews: Why Management Responses Matter More Than You Think · Viator Operator Resource Center · updated
- [2] Tips For Responding To Traveler Reviews (Good & Bad) · Viator Operator Resource Center · updated
Drafted with AI from the pages above and Word of Tour's own reply rules, then checked against both. Platforms change their rules; their help pages have the final word.